Resume Portfolio — Loren Johnson

LinkedIn Profile

I’ll direct the shoot,

& design the album cover:

I don’t just bring a design together;

I craft every asset from the ground-up.

Amazon Publishing needed a single source of truth for design standards, and existing framework was fragmented and outdated.
Vendor inconsistency was driving up error rates, slowing production and massively increasing costs.
Starting from scratch, I built the official APub Design Guidelines from the ground up, working across multiple teams to define standards and secure stakeholder and leadership buy-in.
Over 8 months, I translated scattered, informal knowledge into a comprehensive, interactive framework that could be adopted company-wide and streamline designer feedback and on-boarding.
Reduced vendor error by 76% within the first year and gave the org a scalable reference point that outlasted the original role.
This became the QA infrastructure later expanded under my Production Designer position.

Wizards of the Coast needed to produce press-ready files for the largest MTG set to date, on a non-negotiable launch deadline
This was across a high-velocity multi-partner revision cycle that was verging on failure status by the time it reached production.
I owned end-to-end print production for the set, managing the revision cycle across internal teams and external partners to keep thousands of files moving without compromising accuracy under deadline pressure.
Achieved a zero-miss ship record on the highest-grossing set in MTG history, contributing to a record $200M in sales on launch day.

A tabletop beverage equipment startup needed a complete creative build out including brand identity, web, photo, video, print, UX/UI
(with no in-house creative team to support it).
I was brought in as the sole full-service creative resource, single-handedly producing the brand system and all downstream marketing assets, then carrying that identity consistently across every channel and touch-point as the company grew.
Supported the startup through 180%+ scale in a single year, with a brand and content system built to flex as the company expanded (and is still in use today)

A grassroots music education nonprofit’s flagship fundraising event needed focus and structure to scale, as there was nothing in place for along-term program to extend its mission beyond a single annual event.
Joined the founder to co-lead a two-person team handling the full scope of event production, brand strategy and outreach.
Separately founded and produced M.E.L.O.D.Y., an original music therapy curriculum for the Ottawa County Juvenile Detention Center.
Raised $60,000+ for children's music education, grew the flagship event by 40%+ in a single year.
Created the structure to expand the event into a second city (Albion, MI.), and established a sustainable curriculum-based program beyond the event itself.